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The AI Guys

Finance · Insurance · Large organisation

A worked example: the organisation is invented; the rules, rulings and supervisors' statements are real and linked.

The pricing model for life cover and the date of 2 December 2027

Situation
The board member who holds risk at an insurer
Written by
Portrait of Dirk MeulemanDirk Meuleman
Last checked

The pricing committee of a medium sized life and health insurer meets in October for the yearly review of the tariff for term life cover. The actuarial team proposes to replace part of the generalised linear model with a gradient boosted model that picks up interactions between age, occupation and the answers on the health declaration. Whether the new model is a high risk system under the European Union Artificial Intelligence Act is not on the agenda, because that question has no owner in the room.

It needs one. Annex III of the Act lists, under point 5(c), systems intended for risk assessment and pricing in relation to natural persons in the case of life and health insurance. The obligations for those systems apply from 2 December 2027. The date was 2 August 2026 until the amending regulation of 8 July 2026 moved it. De Nederlandsche Bank reports in its supervisory outlook for 2025 and 2026 that most insurers use artificial intelligence in regular business processes, so far with few high risk applications, and that clear governance with a worked out policy and recorded roles is not in every case in place before an application goes into use. For 2026 it names compliance with the Act as a focus of its supervision of insurers.

The usual response is a policy written by the compliance function and a line in the model register that reads "regression, out of scope". That line leans on the European Commission's guidelines on the definition of an artificial intelligence system, which place long established linear and logistic regression methods outside the definition. Nothing in that passage covers the gradient boosted component the committee has just approved. The exemption in Article 6 for narrow or preparatory tasks is of little use either, since the same article states that a system which profiles natural persons is always high risk.

The second gap is the role. An insurer that develops its pricing model itself and puts it into service under its own name is the provider of that system as well as its deployer. The provider carries the heavier file: a quality management system, technical documentation, a conformity assessment, a declaration of conformity and registration. For Annex III systems the conformity assessment is done by internal control, without a notified body, so nobody outside will hand the insurer a certificate. As deployer the insurer must also carry out a fundamental rights impact assessment before first use; Article 27 names life and health pricing expressly.

The transitional rule rewards a careful reading. A high risk system put into service before 2 December 2027 comes under the Act only if its design changes significantly from that date. An insurer that reviews its tariff every year should expect that moment to come early. The Commission has not said whether a yearly review that changes the model family counts, and a board that plans on the answer being no is taking a position it will have to defend to its supervisor.

Underneath lies the question of where the data may go. A health declaration is special category data under the General Data Protection Regulation, and Article 22 of that regulation restricts decisions based solely on automated processing, with a stricter condition for special categories. So the insurer decides per type of work. Training and scoring the pricing model on health declarations belongs on the insurer's own premises or in a private deployment in a European region. A letter to an intermediary without medical detail can go through the online interface of a model provider under contract. A model in the insurer's own data centre needs the same file as one that runs elsewhere, because the obligations attach to the role of provider or deployer wherever the system runs.

The governance is therefore identical on all routes: an inventory of what is used, the role under the Act, the supplier file that the Digital Operational Resilience Act requires for any outside provider, evaluation on the insurer's own portfolio, logging, human oversight, staff competence and an incident route. For systems below the high risk line the Opinion of the European Insurance and Occupational Pensions Authority of 6 August 2025 already sets expectations, scaled to the impact of each system, and makes the members of the board responsible for the overall use of artificial intelligence. Fines under the Act for breaches of operator obligations run up to 15 million euro or 3 percent of worldwide annual turnover, whichever is higher.

The AI Guys, a Dutch firm that works on compliance for artificial intelligence in regulated industries, supports this work from the route decision through to implementation.

By the pricing committee of November the board member who holds risk should have four papers on the table. A classification memo for every pricing and underwriting model, stating whether it is an artificial intelligence system and whether it is high risk. A role statement that says for each model whether the insurer is provider, deployer or both. A route decision for health data. And a dated plan that works back from 2 December 2027 to the first fundamental rights impact assessment, with the name of the person who signs it.

What we would build here

We would build the environment where the pricing model is trained and scored as a private deployment in a European region or on the insurer's own premises, because health declarations are special category data. It holds up because the provider's file under the AI Act is built in from the start: its classification, documentation, logs and fundamental rights impact assessment.

The solutions we build

What this situation risks

The most the law allows here

€15 million or 3%

Source and caveat

Breaking the other duties the Act lists, such as the transparency duties: up to €15 million or 3% of worldwide annual turnover, whichever is higher.

European Union Artificial Intelligence Act (Regulation (EU) 2024/1689, as amended by Regulation (EU) 2026/1744), Article 99(4). Applies from 2 August 2026.

This is the most the law allows, not what is usually imposed. A fine can only follow a duty that applies: the transparency duties from 2 August 2026, the high-risk duties from 2 December 2027 and 2 August 2028.

Source: EU AI Act, Article 99(4), consolidated version of 27 July 2026, EUR-Lex, accessed 5 October 2026.

All fines

Sources

Show the sources
  1. Pricing and risk assessment for life and health insurance is a high-risk use: Annex III, point 5(c), quoted wording "risk assessment and pricing in relation to natural persons in the case of life and health insurance"
  2. High-risk obligations for Annex III systems apply from 2 December 2027; the earlier date was 2 August 2026; amending act is Regulation (EU) 2026/1744 of 8 July 2026, published 24 July 2026, in force 27 July 2026
  3. Regulation (EU) 2024/1689, original Article 113
  4. Transitional rule for systems put into service before the application date ("only if, as from that date, those systems are subject to significant changes in their designs"): Article 111(2) as replaced by Article 1, point (39)(a), of Regulation (EU) 2026/1744
  5. De Nederlandsche Bank on insurers (most use artificial intelligence in regular processes; high-risk applications only on a small scale; governance, policy and roles not always in place before use; focus for 2026 on compliance with the Regulation): "Toezicht in beeld 2025-2026", section on insurers
  6. Commission guidelines on the definition of an artificial intelligence system, paragraph 42 (linear and logistic regression methods outside the definition): read as quoted in footnote 11 of the Opinion of the European Insurance and Occupational Pensions Authority
  7. Article 6(3): the exemption for narrow procedural or preparatory tasks, and "shall always be considered to be high-risk where the AI system performs profiling of natural persons"
  8. Definitions of provider and deployer: Article 3, points 3 and 4
  9. Financial institutions that develop in-house "are both providers and deployers": European Banking Authority factsheet of 21 November 2025
  10. Provider obligations (quality management system, documentation, conformity assessment, declaration of conformity, registration): Article 16
  11. Conformity assessment by internal control, "which does not provide for the involvement of a notified body": Article 43(2)
  12. Fundamental rights impact assessment before first use, for "deployers of high-risk AI systems referred to in points 5 (b) and (c) of Annex III": Article 27(1) and (2)
  13. Article 22 of the General Data Protection Regulation, including paragraph 4 on special categories
  14. Opinion of the European Insurance and Occupational Pensions Authority, 6 August 2025: press release
  15. Fines up to 15 million euro or 3 percent of worldwide annual turnover, whichever is higher: Article 99(4)
  16. Digital Operational Resilience Act applies from 17 January 2025

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